If you're in marketing at JetBlue Airways, the following probably isn't what you had in mind when you paid the Los Angeles Clippers a whole bunch of money to sponsor an in-game promotion.
In this contest, a fan is given the chance to make baskets from various spots on the court, for the chance to win flights to various JetBlue destinations. The harder the shot, the better the destination. So far so good.
(Although the prize for the easiest shot - a layup from right under the basket - is a trip to Oakland. Which made me think of the W.C. Fields line about Oakland's East Coast counterpart: "First prize was a week in Philadelphia. Second prize was two weeks.")
At last night's Clippers season opener, the contestant made a basket to win that Oakland trip, but then proceeded to miss every other shot attempt. Which prompted the Clippers' emcee - and, again, this is a contest sponsored by an airline - to announce over the Staples Center public address: "Oh, man. You're gonna crash and burn."
Maybe not exactly the best word choice.