That's why I was interested to read about Cuil (pronounced "cool," apparently), a new search engine designed to compete with Google. Story is that it was launched by a husband-and-wife team who fled Google. Guess they're not going to the alumni reunion this year, huh?
Although the Times tech guy didn't like it much, I think the search results look kinda cool and organized, and when I Cuiled myself (less gross than Googling oneself?) it did better than Google at finding stuff I've written recently and posting it higher in the list.
But if you're launching a search engine that is supposed to compete with Google, you'd, uh, better make sure that on the day your p.r. hits the papers, this doesn't happen:
What are the odds Google employees created a program to crash Cuil's servers? Nah.