August 4, 2008

Free* to be stupid

It must be nice when you can be the chief marketing officer of a company that spends tens of millions of dollars promoting a web site called freecreditreport.com (note the first four letters, F-R-E-E), make it look like your service is free while you charge unsuspecting customers money to access some jive-ass credit monitoring nonsense, and then profess that none of that seems misleading. Bet he believes it, too.

Marketing is fun.

(* Not actually free.)

2 comments:

bugs said...

it's all in the fine print, my friend. fine print.
and, nothing in the world is really free. haven't you figured that out yet?!

JBhumitra said...

fro-yo samples are usually free...that's about it...but that's a good one!