August 4, 2008

Free* to be stupid

It must be nice when you can be the chief marketing officer of a company that spends tens of millions of dollars promoting a web site called (note the first four letters, F-R-E-E), make it look like your service is free while you charge unsuspecting customers money to access some jive-ass credit monitoring nonsense, and then profess that none of that seems misleading. Bet he believes it, too.

Marketing is fun.

(* Not actually free.)


bugs said...

it's all in the fine print, my friend. fine print.
and, nothing in the world is really free. haven't you figured that out yet?!

JBhumitra said...

fro-yo samples are usually free...that's about it...but that's a good one!