I was as shocked -- shocked, I tell ya' -- to learn this morning that the makers of Airborne have apparently agreed to settle a class-action law suit brought by a bunch of people (classy activists, apparently) who claim -- get this -- the product doesn't actually do anything to prevent or cure colds.
Hasn't anyone told these people that Oprah said the stuff was legit?
A New York Times blog today says that after a 2007 ABC news report that questioned Airborne's remarkable health-benefit claims, the lovable folks behind the cute little tubes of pellets-that-make-your-water-fizz-and-turn-green quickly removed said claims from their packaging and ads.
Guess so. The package that's sitting on my desk now ("Effervescent Health Formula") includes only a vague claim about the product: "The natural ingredients in Airborne's unique formulation reflect state of the art antioxidant, electrolyte, and herbal technology." Day-um. Now what am I supposed to do when I feel a cold coming on? Next, they'll tell us that Emergen-C (8000 percent of your daily vitamin C!) isn't actually that good for us, either.
I submitted a claim through the Airborne Settlement website so I can be reimbursed for some of my Airborne purchases over the last few years. Whatever settlement I get, I'll probably use it to buy more Airborne -- I love making my water all fizzy.