A reasonable answer to the question: Should I have a health-food shake or lots and lots of Ben & Jerry's, possibly with a side of Ben & Jerry's?
The authors probably don't mean for people to take their report as license to gorge themselves on New York Superfudge Chunk, and to think of it as a "healthy alternative" while they're doing it, but that's going to be my takeaway.
Quick aside: This reminds me of one of the best answers anyone ever gave me during an interview for an article. I asked an exec at Ben & Jerry's to tell me the worst suggestion anyone had ever given him for an ice cream flavor. Without skipping a beat, he offered, "Britney Spearmint."