Anyway, I only think that's what pilot dude was spelling out because it took about 20 minutes for "Tori & De" and part of an "a" to appear, by which time I had to go back inside. Also by that time, the part that orginally said "Tori" had begun to look like this:
And, no, I wasn't standing still, staring at the sky for 20 minutes -- I was walking back from my lunch break. (This sentence included to prevent rude comments from one reader in particular. You know who you are.)
Come to think of it, nobody on campus really seemed to care, either.
I will say, however, that whatever it costs, skywriting seems like a pretty moronic marketing investment.