Yesterday, driving through the mind-numbing Los Angeles traffic on the 10 (or the 110 or 101 - Angelenos are nothing if not creative with the numbering of freeways), I spotted a billboard that looked something like this:
Except a lot bigger. And without the drop shadow.
Point is - and I should have thought of this about five months ago - amid all of its, um, "unplanned acceleration" issues lately, wouldn't you think that the geniuses at Toyota would have come up with a slightly less dangerous-sounding tagline by now?
Like, maybe, braking appropriately?
This post written by an increasingly nervous Prius driver.
March 1, 2010
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7 comments:
it's tagline isn't: going forward at a dangerous pace. unable to stop. out of control. scary.
just simply: moving forward.
but point taken.
I just think they need to be very specific at this point. People are acutely aware that the cars move forward - they need to be reassured about other aspects of the vehicles' operation.
perhaps the part that should have been implied after the phrase was: "beyond this disastrous mechanical FUBAR."
Despite Toyota being an import, I still blame Detroit.
lol, DGB.
(not nice, but funny none-the-less)
N - Cool! Thanks for visiting. Pretty sure this is first use of FUBAR on my blog, and I think it's about time!
DGB - Makes sense. It feels like piling on, but I might have to agree.
B - I like how you're spreading the love.
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